Database Licensing

AMPCo Direct, a subsidiary of the Australian Medical Association (AMA) and publishers of The Medical Journal of Australia and The Medical Directory of Australia, own and maintain Australia's most accurate and comprehensive Healthcare Lists

What is Database Licensing?

There is a trend, both in Australia and overseas, for health service marketers to develop in-house information solutions with contact management capabilities. This can be achieved through licensing of AMPCo Direct's Healthcare Lists and MasterLink software.

In general:

• Database Licensing is the provision of a computer copy of The Medical Masterfile of Australia to a client for an annual fee.
• The data can be provided with AMPCo's MasterLink software to access and manipulate it, (or, in a raw format with no software to manipulate it), so that it can be tailored to fit the licensees' specific needs and existing computer systems.
• AMPCo updates the data on a regular basis.
• Fees are structured so that the client only invests in the coverage (number) of doctors and other health professionals they are interested in.

Due to AMPCo's obligations of security and confidentiality to the health professionals whose details are listed on The Medical Masterfile of Australia, Database Licensing is only offered to select clients under strict contractual obligations. As most clients are only too well aware, good quality information is expensive to gather and maintain. Access to such information is therefore not an inexpensive investment. However, the cost savings and revenue benefits that are derived by the client from a licensed database more than justify the investment. Database Licensing makes good business sense.

How can a licensee use the data?

Your Company may make unlimited use of the data for:

• Accurate identification of targets
• Profiling and prioritising doctors
• Direct Mail campaigns
• De-duplication of existing records
• Market Research
• Internal reports and statistical analysis
• Internal monitoring of marketing strategies
• Linkage of additional doctor records and profiles
• Analysis of practitioner profile

For an obligation-free demonstration or further information, please contact our Marketing and Sales Department on +612 9562 6666